Programme 01
Middle Eastern Client Excellence
For client-facing teams serving clients from the Gulf and the wider Middle East. A practical 90-minute workshop that supports stronger sales conversations, relevant follow-up and repeat business with high-value clients.
Why it matters
Cultural understanding is a commercial skill.
A 90-minute workshop led by Shaima. Colleagues practise the full client journey: the arrival, the welcome, the conversation and the follow-up. Each step is built around one principle: culture gives us clues, and the individual gives us the answer.
Cultural intelligence
Cultural intelligence that fits each client.
Clients from the same place can have different preferences. Nationality, language and religion do not describe the whole person. Colleagues learn to separate what they observe from what they assume, and to ask a respectful question when they need to know.
What colleagues practise
- Understand the context
- Connect through attention
- Adapt to the individual
Who it is for
Anyone whose work puts them in front of a client.
Roles
- Sales and client advisors
- Store, boutique and showroom managers
- Concierge and guest relations
- Private bankers and relationship managers
- Clienteling and VIP teams
- Event and hospitality teams
Sectors
- Luxury retail
- Jewellery and watches
- Automotive
- Hospitality
- Property
- Private banking and wealth
- Travel
- Professional services
What participants experience
Practical, conversational, and immediately usable.
Shaima demonstrates two versions of the same arrival and the group discusses what changed. Colleagues work through a typical client situation, draft a relevant follow-up in pairs, and practise a few words of Arabic aloud.
Each participant leaves with short working notes, a pocket Arabic vocabulary card and one specific commitment for their next client.
The client journey
The moments that decide whether the client returns.
- 01
Arrive
What the client notices before anyone speaks. Recognise the arrival, give attention and make space, including when you are already with another client.
- 02
Welcome
Welcome everyone who arrives together and serve each person individually. Let the client lead greeting preferences, and offer hospitality when the moment fits.
- 03
Connect
Find out what the client needs, who the purchase is for and what it means to them, then connect the recommendation to what they shared.
- 04
Adapt
Separate observation from assumption. Check with the individual and adapt to what they tell you.
- 05
Return
Agree a relevant next step. Share appropriate preferences through the team's process so the next colleague can build on the first colleague's relationship.
What we cover
Topics
Attention before conversation
Recognise, receive, welcome
Welcoming groups and companions
Individual greeting preferences
Hospitality at the right moment
Observation and assumption
Appropriate Arabic words of welcome
The personal meaning of a purchase
Relevant follow-up
Team continuity
One commitment for the next client
Commercial outcomes
What the training is designed to support.
Trust
A considered welcome and attentive questions give the sales conversation a stronger start.
Relevance
Recommendations connect to what the client has said matters to them.
Repeat business
Relevant follow-up and shared preferences build on the relationship a colleague starts, giving clients a reason to come back to the store or team.
Brand perception
One consistent standard represents your brand well to international clients.
Culture gives us clues. The individual gives us the answer.
Formats
Ways to take part.
Shared corporate cohort
Book one place or several alongside professionals from other organisations. Choose a preferred month when you book. Your preferred month is not guaranteed. We confirm your date and venue personally after all places in your booking are paid and the workshop group minimum is met.
Private company cohort
The workshop delivered exclusively for your team.
Company-wide programme
The workshop delivered across teams and locations, so every colleague works to the same standard.
Dates and pricing
- Format
- 90-minute workshop. Knightsbridge, London.
- Time
- 11:30 am to 1:00 pm, London local time
- Price
- £595 per delegate, inclusive of VAT.
- Seats
- One seat or several in a single booking.
- Date
- Choose a preferred month when you book. Your preferred month is not guaranteed. We confirm your date and venue personally after all places in your booking are paid and the workshop group minimum is met.
- Group size
- A session runs once 8 seats are paid, and holds up to 12 delegates.
- Alternative dates
- If the workshop cannot reach its group minimum, we offer another date first. If no alternative date suits you, you choose a full refund or a credit towards a later workshop.
Start with one delegate. Grow from there.
Book one place or several on a shared cohort, or discuss a private programme. Shared places are paid in full at booking, and the date is confirmed with you afterwards.